ASOS (ASC) published the 2022 annual report and accounts on November 10th. The new CEO, Ramos, took the opportunity to explain his vision of selling ‘fresh fish’. All the messaging was bang on — a focus on innovation, listening to customers and efficiency — much needed following Beighton’s departure, slowing growth and shrinking margins. Time will tell if the customers like the new look ASC sashimi or if it all seems a tad too fishy.
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